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Hinkley tourism partnership
The Hinkley Tourism Action Partnership (HTAP) was set up in line with conditions in the Section 106 Agreement for Site Preparation Works granted to EDF Energy in 2012. The activities of the partnership were continued in the Development Consent Order Section 106 agreement, starting in 2016.
Both agreements set out measures and financial contributions to maximise opportunities and mitigate impacts from the development. This included housing, business support, skills and tourism.
Under the agreements the local authorities had to:
- set up and operate the Hinkley Tourism Action Partnership
- develop and deliver a tourism strategy and action plans
- set up travel plans
- carry out regular visitor surveys
- support local tourist information centres
The Partnership has been operating since 2013 and includes: Somerset West and Taunton Council, Sedgemoor District Council, Somerset County Council, EDF Energy, Visit Somerset, Visit Exmoor and Exmoor National Park Authority.
A six year tourism strategy was developed in 2014 and refreshed in 2017. Over the first three years the focus was on marketing and promoting the area, supporting tourism businesses and improving the visitor experience. This included:
- 64 pieces of regional and national media coverage
- 125,000 new visits from potential visitors through campaigns
- 34 new tourism products and initiatives to improve the experience
- 72 per cent of visitors captured in surveys would recommend Somerset for a holiday
- 44 per cent of tourism businesses expressing confidence in the coming 12 months
- 210 tourism businesses supported through training and support
The partnership is delivering its third 18 month strategic action plan. All plans are signed off by Somerset West and Taunton Council, but are developed with all partners to benefit the areas of Somerset and Exmoor.
We have recently refreshed the Hinkley Tourism Strategy.