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Government visit for Minehead

24 October 2019 : Planning and development

The Minehead Coastal Communities Team (MCCT) hosted a visit from the Ministry of Housing, Communities and Local Government this week (23 October).

The visitors were keen to learn more about the Enterprising Minehead project which aims to make the most of Minehead’s traditional appeal as a seaside resort while making sure it is fit for the 21st century.

They were given a Steam Bus tour of the town, harbour and seafront followed by a presentation of completed projects and plans for the future with a focus on marketing local attractions under the brand identity ‘Minehead Bay’.

Enterprising Minehead is a partnership project involving Somerset West and Taunton Council (SWT), the MCCT and representatives from the business, voluntary and leisure sectors.

The project to make Minehead a go-to seaside destination successfully secured funding of £131,000 from the Government’s Coastal Communities Fund, £501,000 from the Hinkley Point C Community Impact Mitigation (CIM) Fund, and £80,000 from the Leader, EU Fund for Rural Communities.

The money has been used to fund several initiatives to revitalise West Somerset’s flagship seaside resort:-

Six Edwardian shelters have been restored, converting one to become a trading post.

A new heritage interpretation trail called ‘Minehead Maritime Mile’ now runs the length of the seafront, together with a centrally positioned open air gallery, waymarked with shells. The trail celebrates Minehead’s history and heritage and links to the destination website www.mineheadbay.co.uk

A new hospitality and tourism academy is helping to place Minehead as a centre of excellence, providing local people with practical skills and raising standards in one of West Somerset’s key industries. www.westcoast360.co.uk

Support has been given to the YMCA Beach Hotel’s theatre kitchen and the seafront adventure activity centre.

Regular events, guided walks and markets have been held throughout the season.

Further plans are being made to encourage more seafront tourism attractions to make sure visitors thoroughly enjoy their time in the resort.

The Enterprising Minehead team is also working with the Business Improvement District (BID) in Minehead, established following a successful ballot last year, to give local businesses a greater say in issues affecting the town and its trade.

Katrina Midgley, Chair of the MCCT, said: “We were delighted to welcome the Government visitors to Minehead and to be able to show them not only the main MCCT projects but also some of the hidden gems in the town.”

Cllr Marcus Kravis, Executive Member for Economic Development at SWT, said: “SWT is proud to be part of this project demonstrating our commitment to our coastal communities.

The Enterprising Minehead project is a wonderful example of partnership working and how it can benefit businesses, residents and visitors.

It has already made a real difference to the seafront and esplanade and this was evident during the Government visit.”

More information can be found at Enterprising Minehead