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Unique light show displayed to boost festive trade in Taunton

02 December 2021 : Council news, Business, Community

The Somerset West and Taunton-led Town Centre Working Group has commissioned a 3D animation to be projected onto the Lloyds Bank building in North Street, Taunton.

The animation aims to boost Christmas trade by attracting visitors and their families into the town for late-night shopping and weekend festive celebrations.

The first showing will be displayed tonight between 5pm and 9pm, and repeated every Thursday, Friday and Saturday until Christmas.

The animated display has been produced by innovative audio-visual company, Event Projection, and uses the latest in 3D mapping projection technology to merge visual storytelling with the architectural features on large and elaborate buildings.

The shapes, characters and colours of the festive-themed video content designed for Taunton will be mapped onto the Lloyds Bank building, appearing to become one with the animated content.

The 3D projection has been made possible thanks to the partnership work between the Town Centre Working Group, Somerset County Highways, street lighting provider Enerveo, Greenslade Taylor Hunt, Wesleyan Assurance Society, PJ Signs and the Council’s Street Scene team.

This latest display follows the town's Christmas lights switch-on ceremony during Winterfest on Sunday, 21 November.

The switch-on event attracted the highest attendance to date, recording an incredible 96,746 spectators – a 55% increase compared to 62,474 in 2019.

Town Centre Manager, Craig Stone, said: “The Town Centre Working Group and I wanted to bring something new to the town for people to enjoy whilst doing their Christmas shopping.

“We hope visitors enjoy it and it’s also a token of our appreciation for all those who came out to support the Christmas lights switch-on and the local shopping opportunities on offer this Christmas”

Anyone wishing to support their local economy who are unable to visit the high street or prefer to do their Christmas shopping exclusively online, can instead use the award-winning e-commerce platform, ShopAppy.

The Council partnered with the platforms’ creators last October to provide a centralised online marketplace for residents to buy from businesses in Dulverton, Minehead, Taunton and Wellington.

To find out more, visit shopappy.com/taunton.

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